Start with why

NOTES

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Chapter 1: Assume You Know
14 
In the United States, a line worker would take a rubber mallet and tap the
edges of the door
: Norman Bodek, “What is Muda?” 
Manufacturing
Engineering
, 
July 
2006, 
http://www.sme.org/cgi-bin/find-articles.pl?
&ME06ART40&ME&20060709&SME
.

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Chapter 2: Carrots and Sticks
19 
By 2007, Toyota’s share had climbed to 16.3 percent
: Tom Krisher, “GM,
Toyota in virtual tie on 2007 sales,” 
USA Today
, January 23, 2008,
http://www.usatoday.com/money/topstories/2008-01-23-434472425_x.htm
.
19 
In 2007, GM lost $729 per vehicle
: Oliver Wyman’s Harbour Report 2008,
http://www.oliverwyman.com/content_images/OW_EN_Automotive_Press_2008_HarbourReport08.pdf
20 
nearly 40 percent of those customers never get the lower price
: Brian Grow,
“The Great Rebate Runaround,” 
BusinessWeek
, November 23, 2005,
http://www.businessweek.com/bwdaily/dnflash/nov2005/nf20051123_4158_db016.htm
22 
“Quitting smoking is the easiest thing I’ve ever done”
: American Cancer
Society 
Guide 
to 
Quitting 
Smoking,
http://www.cancer.org/docroot/PED/content/PED_10_13X_Guide_for_Quitting_Smoking.asp
24 
a 
Tag 
Heuer 
watch 
designed 
“especially 
for 
the 
golfer”
:
http://www.tagheuer.com/the-collection/specialists/golf-watch/index.lbl
.
24 
Nike’s “I wanna be like Mike” campaign
: “The Allure of Gatorade,” 
CNN
Money
, November 22, 2000, 
http://money.cnn.com/2000/11/21/deals/gatorade/
.
25 
“In a major innovation in design and engineering”
: “Introducing the
Motorola RAZR V3,” 
http://www.motorola.com/mediacenter/news/detail.jsp?
globalObjectId=4485_3818_23
.
26 
Less than four years later, Zander was forced out
: “Motorola’s Zander out
after 
4 
rocky 
years,” 
MSNBC, 
November 
30, 
2007,
http://www.msnbc.msn.com/id/22040026/
.
27 
Colgate 
offers 
a 
link 
on 
their 
Web 
site
:
http://www.colgate.com/app/Colgate/US/OC/Products/Toothpastes/Name.cvsp
.
29 
Samsung, the electronics giant
: “Samsung’s American Unit Settles Rebate
Case,” 
New 
York 
Times
, 
October 
21, 
2004,
http://query.nytimes.com/gst/fullpage.html?
res=9B01E3DD113AF932A15753C1A9629C8B63
.
33 
Rather, Whybrow says, it’s the way that corporate America has developed
:
Peter C. Whybrow, 
American Mania: When More Is Not Enough.
New York: W.
W. Norton & Company, 2005.

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