Start with why

Chapter 3: The Golden Circle
37 
the golden ratio—a simple mathematical relationship
: Wolfram Mathworld,
“Golden 
Ratio,” 
http://mathworld.wolfram.com/GoldenRatio.html
. 
Also
http://goldennumber.net/
.
38 
John F. Kennedy’s challenge to put a man on the moon
: “The Decision to Go
the Moon: President John F. Kennedy’s May 25, 1961 Speech before a Joint
Session 
of 
Congress,” 
NASA 
History 
Office,
http://history.nasa.gov/moondec.html
.
44 
“1,000 
songs 
in 
your 
pocket”
: 
“Apple 
Presents 
iPod,”
http://www.apple.com/pr/library/2001/oct/23ipod.html
.
44 
The multigigabyte portable hard drive music player was actually invented by
Creative Technology Ltd.
: “The Nomad Jukebox Holds a Hefty Store of Music,”
New 
York 
Times
, 
June 
1, 
2000,
http://www.nytimes.com/2000/06/01/technology/news-watch-the-nomad-
jukebox-holds-a-hefty-store-of-music.html?scp=1&sq=creative+nomad&st=nyt
.
46 
Apple even changed its legal name in 2007
: “Apple Debuts iPhone, TV
Device, Drops ‘Computer’ From Name,” 
Foxnews.com
, January 11, 2007,
http://www.foxnews.com/story/0,2933,242483,00.html
.

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Chapter 4: This Is Not Opinion, This Is Biology
52 
Now, the Star-Belly Sneetches
: Dr. Seuss, 
The Sneetches and Other Stories.
New York: Random House, 1961.
54 
U2 and Apple belong together
: “Apple Introduces the U2 iPod,”
http://www.apple.com/pr/library/2004/oct/26u2ipod.html
.
54 
“I’m 
a 
Mac 
and 
I’m 
a 
PC”
: 
“Get 
a 
Mac,”
http://www.apple.com/getamac/ads/
.
57 
Richard Restak, a well-known neuroscientist
: Richard Restak, MD, 
The
Naked Brain: How the Emerging Neurosociety Is Changing How We Live, Work
and Love.
New York: Harmony, 2006.

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