Start with why

Chapter 10: Communication Is Not About Speaking, It’s About Listening
160 
“I Have
a 
Dream
” 
speech
: “I Have a Dream—Address at March on
Washington, 
August 
28, 
1963. 
Washington, 
D.C.,” 
MLK 
Online,
http://www.mlkonline.net/dream.html
.
160 
American flag on a soldier’s right arm?
: Brendan I. Koerner, “Soldiers and
Their 
Backward 
Flags,” 
Slate
, 
March 
18, 
2003,
http://www.slate.com/id/2080338/
.
161 
“Don’t let anyone tell you that America’s best days are behind her”
:
President Ronald Reagan’s Address Before a Joint Session of the Congress
Reporting on the State of the Union, January 26, 1982, 
http://www.c-
span.org/executive/transcript.asp?
cat=current_event&code=bush_admin&year=1982
.
163 
“Mostly, it says I’m an American”
: Randy Fowler, general manager of a
Harley-Davidson dealership in California, personal interview, January 2009.
165 
In 2003 and 2004 Apple ran a promotion for iTunes with Pepsi
:
http://www.apple208m/pr/library/2003/oct/16pepsi.html
.
170 
Volkswagen introduced a $70,000 luxury model to their lineup
: “2006
Volkswagen 
Phaeton 
Review,” 
Edmonds.com.,
http://www.edmunds.com/volkswagen/phaeton/2006/review.html
; 
“VW
analyses Phaeton failure, reveals new details about next-gen model,”
MotorAuthority.com
, February 18, 2008, 
http://www.motorauthority.com/vw-
analyses-phaeton-failure-reveals-new-details-about-next-gen-model.html
.

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Chapter 11: When Why Goes Fuzzy
175 
“A lot of what goes on these days with high-flying companies”
: Sam Walton
and John Huey, 
Sam Walton: Made in America; My Story.
New York: Bantam,
1992.
176 
There are 27.7 million registered businesses in the United States today
: U.S.
Small 
Business 
Administration, 
Office 
of 
Advocacy,
http://www.sba.gov/advo/stats/sbfaq.pdf
.
176 
Sam Walton didn’t even invent a better way of doing things than everyone
else
: Bob Ortega, 
In Sam We Trust: The Untold Story of Sam Walton and How
Wal-Mart Is Devouring the World.
New York: Kogan Page, 1999.
177 
For Sam Walton, there was something else
: Walton and Huey, 
Sam Walton
.
177 
“We’re 
all 
working 
together; 
that’s 
the 
secret”
:
http://walmartstores.com/CommunityGiving/8508.aspx
.
177 
The company once renowned for how it treated employees and customers
has been scandal-ridden for nearly a decade
: “Wal-Mart Wage and Hour
Settlement,” 
Wal-Mart Watch
, 
http://action.walmartwatch.com/page/-/Wal-
Mart%20Wage%20and%20Hour%20Settlement.pdf
.
178 
“Celebrate your successes”
: Gene N. Landrum, 
Entrepreneurial Genius:
The Power of Passion.
New York: Brendan Kelly Publishing Inc., 2004.
178 
Wal-Mart still sells more than six times as much as Target each year
:
http://walmartstores.com/FactsNews/NewsRoom/8224.aspx
;
http://investors.target.com/phoenix.zhtml?c=65828&p=irol-homeProfile
.
179 
Every year a group of high-performing entrepreneurs get together at MIT’s
Endicott House
: 
http://www.gatheringoftitans.com/
.

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