Start with why

Chapter 8: Start with Why, but Know How
133 
Steve Ballmer, the man who replaced Bill Gates as CEO of Microsoft
:
“Steve Ballmer Going Crazy,” March 31, 2006, 
http://www.youtube.com/watch?
v=wvsboPUjrGc
.
134 
the 
Bill 
and 
Melinda 
Gates 
Foundation
:
http://www.gatesfoundation.org/Pages/home.aspx
.
135 
Raised in Ohio, sixty miles from Dayton, Neil Armstrong grew up
: Nick
Greene, “Neil Armstrong Biography: First Man of the Moon,” 
About.com
,
http://space.about.com/od/astronautbiographies/a/neilarmstrong.htm
.
138 
What Ralph Abernathy lent the movement was something else
: “Abernathy,
Ralph David (1926–1990),” Martin Luther King, Jr., Research and Education
Institute, 
http://mlk-
kpp01.stanford.edu/index.php/kingpapers/article/abernathy_ralph_david_1926_1990/
140 
The pessimists are usually right
: Thomas Friedman, 
The World Is Flat: A
Brief History of the 21st Century.
New York: Farrar, Straus and Giroux, 2005.
140 
“If it hadn’t been for my big brother”:
Bob Thomas, 
Building a Company:
Roy O. Disney and the Creation of an Entertainment Empire.
New York: Disney
Editions, 1998.
142 
Herb Kelleher was able to personify and preach the cause of freedom
:
Kevin Freiberg and Jackie Freiberg, 
Nuts! Southwest Airlines’ Crazy Recipe for
Business and Personal Success.
New York: Broadway, 1998.
142 
Steve Wozniak is the engineer who made the Apple work
: Steve Wozniak,
personal interview, November 2008.
143 
Bill Gates and Paul Allen went to high school together in Seattle
: Randy
Alfred, “April 4, 1975: Bill Gates, Paul Allen Form a Little Partnership,” 
Wired
,
April 
4, 
1975,
http://www.wired.com/science/discoveries/news/2008/04/dayintech_0404
.
145 
Oprah Winfrey once gave away a free car
: Ann Oldenburg, “7M car
giveaway stuns TV audience,” 
USA Today
, September 13, 2004,
http://www.usatoday.com/life/people/2004-09-13-oprah-cars_x.htm
.
150 
the 
Education 
for 
Employment 
Foundation
:
http://www.efefoundation.org/homepage.html
; Lisa Takeuchi Cullen, “Gainful
Employment,” 
Time
, 
September 
20, 
2007,
http://www.time.com/time/magazine/article/0,9171,1663851,00.html
; 
Ron
Bruder, personal interview, February 2009.

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