Small business

The engagement and utilisation of entrepreneurs. Entrepreneurs learn best from other entrepreneurs,
and the success of peers is a major motivator. Helping owners and managers to learn from each other
ensures that the focus is on ‘know how’, ‘know who’ and a relevant ‘need to know’ context. The
organisation of experience exchange groups, a well-developed model in Germany and Switzerland,
may achieve more than formal learning. Training entrepreneurs as teachers and consultants may be
preferable to engaging ‘professional’ trainers;
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