Small business

Engagement of local stakeholders. Sustainability is heavily influenced by the ability of a support agency
to work with local stakeholders – banks, customers, local authorities, the media, etc., strengthening
their relationships with and understanding of SMEs. The agency becomes the interface between the
stakeholders and the entrepreneur, assisting both in improving business relationships. It may also
develop support programmes via joint ventures and partnerships with stakeholders who can provide
services. Once they understand their own long-term gains as customers of the agency, stakeholders
may contribute resources and sustainability can be achieved without charging SMEs the full cost of
services; 
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