Sell Like Crazy

Message is marked as spam – A very strong negative signal that
your email is unwanted and not worthy of being in their inbox.
Creating Goodwill With Your List
The single most important strategy for increasing your sender score is by
sending more engaging and valuable emails. Don’t just send your list
promos and offers. You need to create goodwill with your audience and
have them hanging for your next email, which is why the Magic Lantern
Technique works so well.
An easy way to manage this is to make sure two thirds of your emails are
content and value, and one third is offers and promos.
This rule is not hard and fast. In your content pieces, you can make offers.
Throw them in the P.S. and ensure the main body of the email stands alone
as a valuable piece of content.
Warm Up Your New IP Address
After you select which platform is best for you and you’ve got a new IP, it’s
important to start sending slowly with a low email volume to establish an IP
address reputation. Over time, you can increase the volume.
Formatting and Styling
Contrary to popular advice, your email shouldn’t look ‘beautiful’, with
heavy images and sexy graphics. Why not? Firstly, who do you think send
these types of heavy emails with lots of images – individuals or businesses
with commercial intent? Businesses! These types of emails send a signal to
email providers that the nature of your email isn’t personal, and therefore it
hurts deliverability. And if it doesn’t get delivered, nobody’s opening it, and

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if nobody’s opening it – you guessed it – nobody will be buying!
Secondly, while you may think, ‘But it looks so schmick and sexy’, know
that in the case of email, schmick and sexy doesn’t drive sales. It’s been
proven in countless split tests. However, most businesses keep
overdesigning emails and attempting to make them look ‘beautiful’.