Sell Like Crazy

17. Close with a P.S. that includes a warning and a reminder
Always include a closing point or P.S. It’s the third most read element of
your letter. Remind them of your irresistible Godfather Offer. Warn them
against the consequence of what will happen if they don’t buy. Include your
call to action and remind them of the limited time or quantity.
Action Points
Write down the most irresistible and absolute best offer you can
come up with. Even if it scares you – then you know you have a
great offer.
Create an irresistible landing page, video sales letter, or whatever
delivery mechanism will work best for you and your prospect, using
my exclusive 17-Part Secret Selling System and example templates
provided.
Pitch the phone call and not the sale. While you ultimately want to
convert your prospects into paying clients, in order for that to
happen you’ll need to speak with them. With that in mind, make
your Godfather Offer centred around a free phone consultation,
analysis, strategy session, or roadmap.

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PHASE 5:
Traffic

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O
Send Your Offers into the Endless Raging River of Online Traffic to Reach
Larger Numbers of Your Dream Buyers
nce you’ve got Phases 1, 2, 3, and 4 in place, you’re now ready to
put the machine in motion. You’ve done your research and
identified your Dream Buyer, you have created your HVCO, an
opt-in page, and presented your Godfather Offer on your landing page to
get prospects signed up. Now it’s time to look at what traffic channels are
right for your business, and then craft the most irresistible click-worthy ads
to pull prospects into your machine.
But before you do, it’s essential you get your head around the critical
importance of unit economics. These are the fundamental numbers your
business growth hinges on. With this information, you can work out exactly
how much you can spend to acquire a customer while still turning a healthy
profit.
The Critical Importance Of Unit
Economics
In order to determine the health of your business and whether you can scale
and grow, you need to have a keen understanding of unit economics. Unit
economics is simply defined as: ‘The direct revenues and costs associated
with a particular business action, expressed on a per-unit basis’. You may
have also heard them referred to as ‘key performance indicators’.
Here are some examples of unit economics that are crucial for you to
understand:
Cost per lead (CPL): You can calculate your CPL by dividing the cost of
your advertising by the number of leads received for a particular campaign
or marketing activity.
Cost per acquisition (CPA): This is what it costs you in advertising to

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acquire a new customer. In any business, this is the most important metric
to understand. It’s the only way to understand if the marketing you’re doing
is profitable.
Lifetime value (LTV): This is the projected net profit that a customer will
generate during his or her life as a customer of your business.