Sell Like Crazy

Collect Their Name and Email Address
Don’t ask them, tell them where to put their contact details to get the
mouth-watering content you’re offering in exchange.
The less information you ask for, the higher the conversion rate on your
opt-in page. I suggest collecting just two pieces of data: their name and
email address. All we’re trying to get our prospects to do is raise their hand
and identify themselves as being interested in what we’re selling. We’ll then
use email automation to nurture these prospects over time.

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Here are a few real-life examples:
NOTICE:
It’s crystal clear this offer is aimed at people looking for a childcare
centre.
The use of numbers.
Answers the top questions in that market: How will my child fit in at
a childcare centre? What should I be looking for in a childcare
centre?

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NOTICE:
It’s crystal clear this offer is aimed at people looking for refinance.
The use of numbers.
Answers the top questions in that market: How can I best refinance
my home? What should I be looking for?

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NOTICE:
It’s crystal clear this is aimed at people looking for a financial
planner.
The use of numbers.
Answers the top questions in that market: How do I find a decent
financial planner? What should I be looking out for?

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NOTICE:
It’s crystal clear it’s aimed at people looking to be healthier, and the
method is by consuming green smoothies.
The use of numbers.
Answers the number top questions in that market: How do I get
healthier? How do I make tasty and different green smoothies?

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NOTICE:
It’s crystal this offer is aimed at married people who don’t want to
get divorced.
The use of numbers.
Answers the top questions in that market: How do I avoid a divorce?
How can I improve my marriage?

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Follow-Up
Now we’ve used a HVCO to appeal to the largest percentage of your
market and collected their contact details via our opt-in page, we now have
the ability to follow up and nurture these prospects via email and make
them offers (that is where the majority of the sales will be made).
But right now, we have the opportunity to capture the ‘hyper-active buyers’
– by making them an offer so good they can’t refuse – using a technique
called The Godfather Strategy which we’ll cover in the next chapter.
You see, once a prospect downloads your HVCO they will automatically be
redirected to a thank you page, which we’ll be using as a landing page to
make your Godfather offer.

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PHASE 4:
The Godfather Strategy

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T
his is the single most powerful, most effective, and most profit-
generating strategy I have ever discovered….
This is the one secret I’ve been reluctant to reveal. It’s
unquestionably the biggest secret I have ever uncovered in my 17 years in
the trenches of sales and marketing.
This secret is so powerful, it instantly doubles or triples the profit of almost
any sales message, selling any product or service in any market.
It can make the weakest and most unprofitable traffic sources into your own
personal t of the most ravenous and ‘itchy-to-buy’ customers available.
It’s my secret weapon. And it has allowed me to invade and conquer
multiple industries in multiple markets with multiple businesses and crush
much more established competitors into a fine powder that scatters in the
wind.