Sell Like Crazy

8:10am - Brews the new Colombian roast using his shiny new French
press.
8:32am - Stuck in traffic on Punt road listening to his favourite Drake
playlist on Spotify.
9:03am - Gets into the office.
9:18am - Checks email and calendar.
10:01am – Checks the stats in Google Analytics, Facebook Ads, and
custom dashboard.
10:40am – Has a meeting with his team about current week.
12:05pm - Eats favourite Poké bowl from new hipster joint on the corner.
1:12pm – On his way back to the office, checks Instagram, Facebook, and
LinkedIn.
2:04pm - Afternoon lull, wishing his office had a nap pod for him to have a
siesta.
2:38pm – Write new Facebook Ads and email sequence.
4:05pm - Brainstorms how to generate more leads to meet quarterly growth
goals and revenue targets.
6:15pm - Drives home ready for a House of Cards marathon on Netflix.
Imagining what your ideal customer’s daily life looks like adds an

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incredible personal element to your marketing. It also becomes practical –
when is the best time to email your prospects? When are they most likely to
respond? When are they most attentive?
Your dream buyer is a completely different person at 8am on a Monday
morning than at 6:30pm on a Friday. Be aware of this and use it in your
marketing.
9. What makes them happy?
The customer journey is more than the exchange of money for goods and
services. Your clients are emotional beings, and people want to interact with
companies and brands that make them feel good about themselves.
Where are the touch points in your dream buyer’s journey where you can
insert surprises, do the unexpected, be remarkable, and bring a smile to their
face? Maybe it’s a handwritten thank-you note after signing up for your
service, a personalised email sent on their birthday, or a free box full of
company swag and cookies (who doesn’t love cookies?).
Inserting happiness into the buyer’s journey can create a deeper level of
emotional connection that cultivates loyal and raving fans for the long term.