SELF STUDY 9
Task 1. Vocabulary
Exercise 1.Complete the conversation below with the words in the box.
afraid how opinion perhaps see so views why
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Claire One proposal is that we bring out a new product under the Topalino brand.
So, what are your views on this?
Nikola In my opinion, this is the best solution if we want to regain market share.
Ivan Why don't we focus on our pricing policy first? Isn't thai the key issue?
Jasmina I'm afraid, I can't agree. What we need to do to begin with is reposition our market leader.
Rick How about doing bolh, Jasmina? We can certainly bring out a new product and reposition another at the same time.
Jasmina See what you mean, but we've got to start somewhere, and thinking about our best·selling product is what's most important at this stage .
Claire I think so' we could agree to bring out a new product later this year.
Task 2. Reading
STIRRING UP THE TEA MARKET
By Haig Simonian
Competition in the hot drinks market reached boiling point on Wednesday, as a former Nestle executive launched a new teamaking system to compete with the Swiss food group's own recently launched product. The move followed legal action, as Nestle this week won a court battle to ban a rival product in its highly profitable Nespresso business.
Eric Favre, previously Nespresso's chief executive, 1s and who is now an independent businessman, launched Tpresso. a new tea-making system which he said he wanted to make "the Nespresso of tea". The first machines. to be assembled in China from European components, will go on sale in China in April . with other Asian markets next year. and Europe possibly following.
The new system. to be sold in China for Rmb5.000 ($756), followed Nestle's launch last year of Special T, a tea-making system Jo designed to do for tea what Nespresso has done for coffee. Machines for Nestle's Special T system, launched initia11y in France, cost € 1 29 ($ 1 68), with a 10 capsule pack costing €3.50.
Over on the coffee front, a commercial court in the Swiss city of St Gallen gave Nestle an important legal victory on Monday when it won its case against discount retailer Denner. Denner had been selling Nespresso-compatible coffee capsules for about half the Nestle price. Last June Nestle showed its willingness to defend Nespresso. which it says is protected by I ,700 patents. It took legal action against the US company Sara Lee, when it launched its L'Or Espresso machine.
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