Scientific Collection «InterConf», (39): with the Proceedings of the 8th International Scientific and Practical Conference «Science and Practice: Implementation to Modern Society» (December 26-28, 2020) at Manchester, Great Britain


Problem statement and purpose of the study



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Materials of GREAT BRITAIN Conference

Problem statement and purpose of the study 
The research problem of the study lies within the framework of the 2019 Media 
Sustainability Index, which suggested that two primary sources of influence the media 
in Kazakhstan. The first one was the government and the media owners. The State has 
become the biggest advertiser and that for Kazakhstan spends a large budget on public 
information orders. However, the budget is distributed, on a bid principle, among, 
primarily, the largest public media, which already receives funding from the National 
Budget. Such a situation creates conditions for spreading of media monopoly. "The 
rule prohibiting monopolization of the media has been removed from the Law "On 


SCIENTIFIC COLLECTION «INTERCONF» | № 3(39)
954 
Mass Media", and monopolization has flourished" (Kaleeva, 2013, p. 67). Somehow 
related to the channeled funding, which might demotivate journalists to adhere to high 
professionalism, is the quality of teaching the new cohorts of journalists.
Journalism is taught at nineteen universities, public and private, Kazakhstan wide. 
The largest concentration offering this specialty is the city of Almaty. Despite the 
significant number of higher educational institutions, some of which with a long history 
in teaching journalism, professionals question the quality of the education they provide. 
Students are taught by people who either do not have practical work experience, or 
who worked in journalism back in Soviet times "After four years of studies in the 
university, the market receives mainly media experts, lecturers-theorists, and media 
researchers rather than practicing journalists who are willing to work directly in media 
editorial offices" (Media Sustainability Index, 2019, p. 13).
The purpose of the study was to overview the publications in online media covering 
the impact governmental public information orders have on the healthy media market 
competition in Kazakhstan. Secondly, the opinion of media professionals, expressed in 
the media, on the quality of journalism education in the country was studied too. The 
qualitative literature review asked two research questions. How does the Kazakhstani 
media cover the impact of governmental public information orders have on the healthy 
media market competition in Kazakhstan? What opinion do media professionals, express 
in the media, on the quality of journalism education in the country? 
Methodology 
The study implemented a narrative literature overview. It is an unsystematic but 
comprehensive synthesis of published scientific literature and professional 
documentation. "Narrative overviews are useful educational articles since they pull 
many pieces of information together into a readable format" (
Green, Johnson, & 
Adams, 2006 
p. 103).
Procedure 
The selection of the articles was made by using online search with the terms in 
Russian финансирование на сми в Казахстане (financing of the media in 
Kazakhstan). The free Google search returned thirteen results, which contained the key 


 SCIENCE AND PRACTICE: IMPLEMENTATION TO MODERN SOCIETY
955 
phrase. One of them was a reprint, a second was the Law of the Republic of Kazakhstan 
on Mass Media, and a third one was the Prime-Minister's report on the Development 
of the mass media in Kazakhstan. The articles were deselected because they lacked 
information on the financing of the mass media in the country. 

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