SCIENTIFIC COLLECTION «INTERCONF» | № 3(39)
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convey a large amount of information within a single publication, on the other hand,
they are an expressive language tool, a means of artistic expression, and language play.
Abbreviations are widely used in various types of discourses. They are especially
active in the language of the media. Modern journalism is full of abbreviations.
There are different ways to enter abbreviations in texts: these are positions at the
beginning of the article, as they appear in the text ("middle position"), at the end of the
article. Individual author abbreviations are often found in texts; they are usually used in
isolated cases by a specific author. This is also the role of abbreviations in advertising
slogans. In this case, the abbreviation can act as a decorative element. The abbreviation
in the advertising text is visually highlighted in font and color, which ensures the reader's
attention to the content. There are texts where abbreviations are given without decoding.
These are usually economic, political, informational, and sports texts. People who work
in these fields and read specialized journals will correctly determine the meaning of
abbreviations used in the text of the article. The authors consider it unnecessary to give
a transcript of abbreviations understood by the reader.
Modern journalism is characterized by the dominant position of abbreviations in
headlines.
When analyzing the material, we divided the headings that include
abbreviations into two groups based on the principle of actual sentence division: the
abbreviation as part of the topic and the abbreviation as part of the rhyme. Thus, the
title is distinguished by the definiteness of the topic and a high degree of information
content, respectively. [3]
Often, inter-phrase communication in a journalistic text is carried out through an
abbreviation and keywords taken from the phrase - transcription of the abbreviation.
The diverse use of abbreviations and their components leads to heterogeneity of the
text. The main emphasis in the articles is done on key words in the content.
Abbreviations also occupy a dominant position in the texts of fiction.
Modern
literary texts are characterized by specialized use of abbreviations in certain genres, for
example, there are many abbreviations in detective stories and science fiction. The
functional significance of abbreviations in prose and poetry genres is similar.
SCIENCE AND PRACTICE: IMPLEMENTATION TO MODERN SOCIETY
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Abbreviations in texts act as a means of "parody" of nominations in certain spheres of
human life; they are used as illustrative material for the events described.
Abbreviations carry an emotional load in the text, create the effect of "irony" due to
the collision of the well-known meaning of words and the resulting abbreviation.
Abbreviations are often used as tropes (metonymy,
metaphor, identification,
comparison). Modern poetry is characterized by the personification of abbreviations.
They serve as a means of expression and generate reduced nominations.
Modern linguistics pays considerable attention to the
study of the language of
journalism, and above all, the language of the newspaper, which is regarded as the most
susceptible to various kinds of lexical innovations. In the field of research on lexical
innovations, abbreviation as a means of compression occupies a certain place. [4] The
process of abbreviation is one of the most characteristic features of the language of the
modern press, combining the desire for standard patterns of speech and expression. The
high frequency of the use of abbreviations in oral and written
speech indicates their
belonging to the standard. Expression is also achieved by occasional unusual decoding of
the abbreviation, the convergence of the abbreviation with an ordinary word, abbreviation
of proper names, and the formation of derivative abbreviations. In the language of the
modern press, there is a tendency to an increase in the number of abbreviations, however,
a review of works devoted to the study of the specifics of the newspaper journalistic style
showed that the issues of expressive use of abbreviations on the pages of newspapers, as
well as their comparative analysis on the material of various language groups, have not
yet received proper coverage. This explains the relevance of the study of abbreviations
from the point of view of their functioning in the language of the newspaper.
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