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Lesson 24. Target market and strategy recommendations. KEY TERMS IN MEASURING FINANCIAL PERFORMANCE



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Lesson 24. Target market and strategy recommendations. KEY TERMS IN MEASURING FINANCIAL PERFORMANCE.


Ilova 1 (24.1)
Key terms in measuring financial
performance 2

Change the underlined words or phrases in the sentences below to other words or phrases that have a similar meaning. Choose from the box.

abbreviated accounts equity liquid assets
capital investment extraordinary items operating income consolidated gross revenue
debts

1 Unpredictable and exceptional costs should be a separate item in the financial


report.
2 The trading income needs to increase each year so that the company can make
decisions to buy new plant and equipment.
3 The company accounts have been checked and approved by an independent
financial expert.
4 Shareholders expect to see the short description of the company's financial
position.
5 Income during the present tax year is less than last year.
6 Pre-tax earnings are down.
7 The total value of a company once all liabilities have been paid.
8 A successful company needs property and investments that can be easily
converted into cash.

Ilova 2 (24.1)
Managing a personal investment portfolio

Match the term on the left with an appropriate definition on the right (a-1). Use the grid below. (See example):


1 consultant a) Someone who buys and sells stocks and shares or other


types of investment, such as life assurance policies,
2 insurance insurance, etc.
3 investment b) The most important thing.

4 investment broker c) An area of the economy, e.g. oil, pharmaceuticals,


electrodomestic goods.
5 investor
d) How safe an investment is.
6 pension
e) A part ownership in a company, usually by having
7 priority shares in it.

8 portfolio f) A kind of life assurance for a specific time period.


9 risk g) Any attempt to spend money so that you have more


money in the future.
10 sector
h) A regular amount of money that you get when you
11 stake stop working because of your age.
12 term insurance i) The total collection of investments that an individual
has.
j) A specialist who offers advice.
k) A type of investment which provides protection
against accidents.

1) Someone who invests their money, usually in private


companies.



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Target market and strategy recommendations.


As might be expected, the researchers found that the Brave New Workshop attracted primarily hedonist theater-goers. The researchers thus recommended that Riggs' strategy should be to expand his audience within the hedonist group, because no other theater in the area presented the satirical reviews and improvisations that appealed to this group.

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