Role of Media in the Development of Education Dr. Radhika Kapur Abstract

Conclusion

There have been number of areas in which the significance of mass media is being recognized, these are entertainment, news and current affairs, political awareness, education and public announcements. In enhancing all these areas, it is important that media should play an important part as it spreads information amongst the masses. The important tools of media are, newspaper and magazine, television, radio, internet and advertisements. These tools contribute in making individuals aware of various kinds of educational institutions and programs. For instance, newspapers, magazines display advertisements which makes the individuals aware about all the institutions and programs. Television and radio are regarded to be the means that communicates various kinds of information to the individuals about educational programs. Internet is regarded to be the most fundamental areas that not only provides information about educational institutions, their locations, programs and other kinds of related information but they also provide information about the concepts and other information required in any field or area.

The impact of media upon the societies has been in three major areas, these are governance impact, economic impact and social impact. In the proper governance of any organization, agency, a society or the entire nation, media plays an important part in curbing the problems of corruption and dishonesty. Economic development is considered to be an important area of the individual, in order to enhance ones economic development, an individual is required to work hard and possess comprehensive awareness about current affairs, their fields of interest, employment opportunities that are available to them in the society and so forth. The individuals are required to possess appropriate behavioural traits, morality and decency, in order to implement effective social impact.

There are number of individuals belonging to underprivileged, disadvantaged, marginalized and socio-economic backward sections of the society, whose literacy skills are not very well developed. These individuals do have access to various forms of media such as television, radio, they are able to read newspapers and magazines also in most cases and acquire information to develop their status and wellbeing. Therefore, it can be stated that media has a major role to play in the enhancement of knowledge and awareness amongst the individuals belonging to all categories and backgrounds.