Role of Media in the Development of Education Dr. Radhika Kapur Abstract

Tools of Media

The various tools of media have been stated as follows: (Nasir, 2013).

Newspaper and Magazine – Newspapers and magazines are regarded to be the major sources that make provision of all kinds of information and knowledge to the individuals on various issues and concerns. They include information about education, employment opportunities, current affairs, notices, advertisements about products and services, fashion, health, diet and nutrition, medical and health care services, technology, business, management, administration and so forth. There are numerous kinds of newspapers and magazines, which provide abundant information on various issues and problems. Individuals who are not able to access the internet are able to obtain information through newspapers and magazines.

Television – Television is considered to be the major source of entertainment. Individuals watch movies, serials and other programs on television and acquire information. There are numerous kinds of programs on television, that contribute in making provision of knowledge on various areas such as education, relationships, how to communicate, respect for the elderly individuals, promote proper growth and development of the children, form appropriate terms and conditions at the workplace and within the community, and through television programs and cinemas, individuals acquire knowledge about how to present themselves in an adequate manner.

Radio – The radio is a source of media, which normally people listen to, in most cases, it is the electronic medium of communication, it is also the first with the news like newspaper and has several news bulletins within 24 hours.

Internet – Internet has influenced the lives of the individuals not only in India but in all the countries of the world on the wide range. Individuals are able to access information on each and every issue and concern on the internet at any time. The internet facilities largely contribute in making provision of information to the individuals even in buying and selling of products and services. Individuals are largely depending upon the internet to carry out all kinds of day to day activities and functions.

Advertisements – It is considered to be the part of mass media. The main purpose of the advertisements is to generate awareness amongst the individuals about various products and services. Market of the advertisements have been developed to such an extent as one is able to observe an advertisement within the time of one minute. In the present world, there have been creation of advertisements on television, radio, magazines, newspapers and even books about various products and services.