Role of Media in the Development of Education Dr. Radhika Kapur Abstract

The Positive Effect of Media upon the Societies

The three main areas, where media can have a positive impact upon the societies have been stated as follows: (Media Development’s Role in Social, Economic and Political Progress n.d.).

Governance Impact – Corruption, dishonesty and exploitation have a negative impact upon the society. These problems give rise to poverty and income inequality. There has been a contribution of media in the reduction of the problems of corruption, dishonesty and exploitation. A free press interprets the exploitation which takes place in the private and public sector. It observes the government officials and lead to an increase in the knowledge of the voters, allowing voters to hold the individuals that are responsible for promoting exploitation and the politicians are required to lead to a decline in corruption.

Economic Impact – The resources are required to get allocated on an equal basis. For the appropriate development of the country, it is vital that resources should be made available in areas and to the individuals on an equal basis, so that there should be growth and development in all areas of the country. A free and an independent press can provide information and monitoring to the economic policy development process leading to more productive economic policies. It can also lead to a reduction in political risk and increase good governance. Good governance is an imperative factor to lead to strong economic development.

Social Impact - For the development to be fair and manageable, the citizens must prolifically contribute in the resolutions that form their lives. Involvement requires an informed citizenry. A free and an independent media makes available appropriate and pertinent information to the citizens allowing them to bring about a transformation in their personal behaviour and to demand enhanced social standards for the society.