Rework jason fried

Start at the epicenter 
 
When you start anything new, there are forces pulling you in a variety of 
directions. There's the stuff you could do, the stuff you want to do, and the stuff you have 
to do. The stuff you have to do is where you should begin. Start at the epicenter.  
 
For example, if you're opening a hot dog stand, you could worry about the 
condiments, the cart, the name, the decoration. But the first thing you should worry about 
is the hot dog. The hot dogs are the epicenter. Everything else is secondary. 
 
The way to find the epicenter is to ask yourself this question: "If I took this away, 
would what I'm selling still exist?" A hot dog stand isn't a hot dog stand without the hot 
dogs. You can take away the onions, the relish, the mustard, etc. Some people may not 

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like your toppings-less dogs, but you'd still have a hot dog stand. But you simply cannot 
have a hot dog stand without any hot dogs. 
 
So figure out your epicenter. Which part of your equation can't be removed? If 
you can continue to get by without this thing or that thing, then those things aren't the 
epicenter. When you find it, you'll know. Then focus all your energy on making it the 
best it can be. Everything else you do depends on that foundation.