Rework jason fried

Less mass 
 
Embrace the idea of having less mass. Right now, you're the smallest, the leanest, 
and the fastest you'll ever be. From here on out, you'll start accumulating mass. And the 
more massive an object, the more energy required to change its direction. It's as true in 
the business world as it is in the physical world. Mass is increased by ... 
 Long-term 
contracts 
 Excess 
staff 
 Permanent 
decisions 
 Meetings 
 Thick 
process 
 
Inventory (physical or mental) 
 Hardware, 
software, 
and technology lock-ins 
 
Long-term road maps 
 Office 
politics 
 
Avoid these things whenever you can. That way, you'll be able to change 
direction easily. The more expensive it is to make a change, the less likely you are to 
make it. 
 
Huge organizations can take years to pivot. They talk instead of act. They meet 
instead of do. But if you keep your mass low, you can quickly change anything: your 
entire business model, product, feature set, and/or marketing message. You can make 
mistakes and fix them quickly. You can change your priorities, product mix, or focus. 
And most important, you can change your mind.*Jim Rutenberg, "Clinton Finds Way to 
Play Along with Drudge," New York Times, Oct. 22, 2007. *"Fascinating Facts About 
James Dyson, Inventor of the Dyson Vacuum Cleaner in 1978," 
www.ideafinder.com/history/inventors/dyson.htm+Russ Mitchell, "The Beat Goes On," 
CBS News, Sunday Morning, Mar. 29, 2009, www.tinyurl.com/cd8gjq++Eric Ransdell, 
"The Nike Story? Just Tell It!" Fast Company, Dec. 19, 2007, 
www.fastcompany.com/magazine/31/nike.html*"Mary Kay Ash: Mary Kay Cosmetics," 
Journal of Business Leadership 1, no. 1 (Spring 1988); American National Business Hall 
of Fame, www.anbhf.org/laureates/mkash.html*"Stanley Kubrick--Biography," IMDB, 
www.imdb.com/name/nm00004o/bio*Mission, Enterprise Rent-a-Car, 
http://aboutus.enterprise.com/who_we_are/mission.html