Rework jason fried


Build half a product, not a half-assed product



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Build half a product, not a half-assed product 
 
You can turn a bunch of great ideas into a crappy product real fast by trying to do 
them all at once. You just can't do everything you want to do and do it well. You have 
limited time, resources, ability, and focus. It's hard enough to do one thing right. Trying 
to do ten things well at the same time? Forget about it.  
 
So sacrifice some of your darlings for the greater good. Cut your ambition in half. 
You're better off with a kick-ass half than a half-assed whole. 
 
Most of your great ideas won't seem all that great once you get some perspective, 
anyway. And if they truly are that fantastic, you can always do them later. 
 
Lots of things get better as they get shorter. Directors cut good scenes to make a 
great movie. Musicians drop good tracks to make a great album. Writers eliminate good 
pages to make a great book. We cut this book in half between the next-to-last and final 


drafts. From 57,000 words to about 27,000 words. Trust us, it's better for it. 
 
So start chopping. Getting to great starts by cutting out stuff that's merely good. 
 
 
 
 
 

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