Rework jason fried

building a quality business. Investors want their money back--and quickly (usually three 
to five years). Long-term sustainability goes out the window when those involved only 
want to cash out as soon as they can. Spending other people's money is addictive. 
There's nothing easier than spending other people's money. But then you run out and need 
to go back for more. And every time you go back, they take more of your company. It's 
usually a bad deal. When you're just beginning, you have no leverage. That's a terrible 
time to enter into any financial transaction. Customers move down the totem pole. You 
wind up building what investors want instead of what customers want. Raising money is