Review of law sciences

Review of law sciences
(2020) 130-139 
16 
52.
The excessive advertising is an amount of advertising which is "too many," "too 
loud," or "interruptive" and therefore causes adverse effect to consumers. See: Tyagi, C. L., 
and Arun Kumar. Advertising Management. Atlantic Publishers & Dist, 2004. 383. 
53.
Some scholars state that excessive advertising affects consumer behaviour. It can 
have social, political or other impacts, but it cannot affect to economic behaviour of 
consumers. See: Tyagi, C. L., and Arun Kumar. Advertising Management. Atlantic 
Publishers & Dist, 2004. 383. 
54.
For instance, the materiality in advertising is considered as likely to influence 
purchasing decisions or the audience behaviour in the USA, likely to influence the 
consumer's transactional decision in EU, to influence a customer's decision to contact in 
Germany, to unjustly induce customer in Japan. 
55.
Namangan International Airport v. Namangan regional Department of 
Antimonopoly Committee, the Economic Court of Namangan region, archive materials, 
2007. Case N16-0706-6113. 
56.
Ibid. 
57.
Xudayberdiyev, Xushnudbek. "'Bilayn'ning Reklamasi Qonuniymi?" Accessed 
August 24, 2016. http://xushnudbek.uz/beeline-reklama/. 
58.
Ibid. 
59.
San`at Sehri Co. v. Antimonopoly Committee, Antimonopoly Committee of the 
Republic of Uzbekistan, Archive materials, 2006. 
60.
Ibid. 
61.
O‘zbekiston Respublikasi Vazirlar Mahkamasining Qarori. O‘zbekiston 
Respublikasining Xususiylashtirish, Monopoliyadan Chiqarish va Raqobatni Rivojlantirish 
Davlat Qo‘mitasi Faoliyatini Tashkil Etish to‘g‘risida. [Governmental Decree on 
Establishment of the State Committee for Privatization, Demonopolization and 
Development of Competition]. O‘zbekiston Respublikasi Qonun Hujjatlari To‘plami, 2012 
Y., 46-47-Son, 523-Modda. http://lex.uz/pages/getpage.aspx?lact_id=2084753 
62.
O‘zbekiston Respublikasi Monopoliyadan chiqarish va raqobatni rivojlantirish 
davlat qo‘mitasi to‘g‘risida Nizom. [Regulation on the State Committee for 
Demonopolization and Development of Competition] O‘zbekiston Respublikasi qonun 
hujjatlari to‘plami, 
2010 
y., 23-son, 
182-modda, 
42-43-son, 
364-modda. 
http://www.lex.uz/pages/GetAct.aspx?lact_id=1639639 
63.
On June 2000, Interdepartmental Council for Advertising was established under the 
Antimonopoly Committee. The aim of the Council was to develop collaboration between 
state bodies and non-governmental organization on protection against misleading 
advertising on the basis of international standards and national traditions. However, after 4 
months the Council was liquidated. Since then, the collaboration between the Antimonopoly 
Committee and non-governmental organization became very weak. See: O‘zbekiston 
Respublikasi Vazirlar Mahkamasining Qarori «Reklama To‘g‘risida»gi O‘zbekiston 
Respublikasi Qonunini Amalga Oshirish Chora-Tadbirlari haqida." [Decree on Measures for 
Realization of Advertising Law] O‘zbekiston Respublikasi Hukumatining qarorlari 
to‘plami, June 26, 2000. http://lex.uz/pages/GetAct.aspx?lact_id=319265. 
64.
Federatsiya Haqida [About the Federation] | Istemol.uz. Accessed October 16, 
2016. http://potreb.uz/uz/federatsiya/federatsiya-haqida/ 

---

Review of law sciences
(2020) 130-139 
17 
65.
O‘zbekiston Respublikasi Vazirlar Mahkamasining Qarori. Iste’molchilar 
Huquqlarini Himoya Qilishda Jamoatchilik Ishtirokini Kengaytirish Chora-Tadbirlari 
To‘g‘risida. [Governmental Decree on Measures for Enhance Public Participation in the 
Consumer Protection] O‘zbekiston Respublikasi Qonun Hujjatlari To‘plami, 2002 Y., 22-
Son, 181-Modda. http://www.lex.uz/pages/GetAct.aspx?lact_id=346286