Review of law sciences

Review of law sciences
(2020) 130-139 
12 
http://eur-lex.europa.eu/legalcontent/GA/TXT/?uri= 
CELEX%3A32006L0114; 
The 
previous Directive 84/450/EEC concerning Misleading Advertising had the same legal 
definition. See: "EUR-Lex - 31984L0450 - EN - EUR-Lex." Accessed April 30, 2017. 
http://eur-lex.europa.eu/legal-content/EN/ALL/?uri=CELEX%3A31984L0450. 
11.
Ibid. p.12. 
12.
Cheryachukin, Yuriy Vladimirovich. "Problemi Pravovogo Regulirovaniya 
Reklamnoy 
Deyatelnosti 
V 
Rossii 
I 
Zarubejnix 
Gosudarstvax," 
2002. 
http://www.dissercat.com/content/problemy-pravovogo-regulirovaniya-reklamnoi-
deyatelnosti-v-rossii-i-zarubezhnykh-gosudarstva. p.208-209. 
13.
Each concept under the improper advertising such unfair advertising (Art.6), 
unreliable advertising (Art.7), false advertising (Art.9) has a legal provisions on misleading 
action by seller which make the alternative choice for enforcement body. See: "Federalniy 
Zakon O Reklame Ot 18.07.1995 G. № 108-FZ." Prezident Rossii. Accessed April 21, 2017. 
http://kremlin.ru/acts/bank/8082. For the official translation of the Law see the web-page of 
the 
WTO 
at 
https://www.wto.org/english/thewto_e/acc_e/rus_e/WTACCRUS48_LEG_58.pdf 
The 
current Advertising law defines improper advertising as an advertising which does not 
comply with the requirements of legislation, but the Law keeps the legal provisions on 
misleading advertising within the definitions of unfair advertising (Art.5.2.) and unreliable 
advertising (Art.5.3.). See: "Federalniy Zakon O Reklame Ot 13.03.2006 G. № 38-FZ." 
Prezident Rossii. Accessed May 5, 2017. http://kremlin.ru/acts/bank/23532; For official 
translation 
of 
the 
Law 
see 
web-page 
of 
the 
WHO 
at 
http://data.euro.who.int/tobacco/Repository/RU/ 
Russian%20Federation_Federal%20Law%20on%20Advertising _2006.pdf 
14.
Kislitsin, Aleksey Anatolevich. "Vvodyashaya V Zablujdeniye Reklama: Ponyatiye 
I Problemi Kvalifikatsii. Opit Sravnitelno-Pravovogo Issledovaniya Prava Rossii I SShA," 
2006. http://www.dissercat.com/content/vvodyashchaya-v-zabluzhdenie-reklama-ponyatie-
i-problemy-kvalifikatsii-opyt sravnitelno-prav. p.53-54. 
15.
According to the Article 13 of the Law on Advertising of Uzbekistan improper 
advertising is unfair, false advertising which actually misleads or tends to mislead consumers 
by the way of inaccuracy, ambiguity, exaggeration, omission, or through the violation of 
requirements on time, place and way of advertising and other legislative requirements, which 
can cause damages to person and state. See: O‘zbekiston Respublikasining "Reklama 
to‘g‘risida"gi qonuni. O‘zbekiston Respublikasi Oliy Majlisining Axborotnomasi, 1998. 
http://www.lex.uz/pages/getpage.aspx?lact_id=25458. 
16.
"Osnovnie polojeniya Soglasheniya o sotrudnichestve gosudarstv - uchastnikov 
SNG v sfere regulirovaniya reklamnoy deyatelnosti." Official web page of CIS. The bacis 
documents on collaborations` direction of CIS. Accessed September 29, 2016. http://e-
cis.info/page.php?id=10662. 
17.
Chiplin, Brian, Brian Sturgess, and John H. Dunning. Economics of Advertising. 
Holt, Rinehart and Winston with the Advertising Association, 1981; Driver, John. 
"Advertising and Competition." Advertising and marketing law & practice. 
September/October, 1985. London, England: Cass, 1985. p.2. 
18.
The advertising has differentiating effect which makes differentiation between 
similar product, for example pharmaceutical advertising; and price effect that permits price 

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