Research Methods in Tourism, Hospitality and Events Management



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Research methoda in tourism, hospitality and events management 72

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Finally, Qualtrics also allows for the ability to report on your data via the

Reports module. This allows the researcher to create a comprehensive

report based on the data collected and the analysis they might have

carried out, i.e. various filters, cross-tabulations and even tests such as T-

tests or Chi-square, for example. There are a variety of visualisation

options available when generating the reports to display the data in the

clearest fashion possible, including various types of charts and graphs

generated as required. Reports can be exported in various formats

including Word, pdf or PowerPoint, for instance.




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