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Aim =  what you hope to achieve. Objective

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Aim =  what you hope to achieve.
Objective = the action(s) you will take in order to achieve the aim.

Aims are statements of intent. They are usually written in broad terms. They set out what you hope to achieve at the end of the project.

Objectives, on the other hand, should be specific statements that define measurable outcomes, e.g. what steps will be taken to achieve the desired outcome. 
When writing your objectives try to use strong positive statements. 

Difference Between Aim and Objective

Comparison Chart





An aim is a ultimate goal, which an individual or the entity strive to achieve.

Objective is something a person/entity seeks to achieve, by continuously chasing it.


Long term outcomes

Short term outcomes

What is it?

General direction or intent of an individual/ company.

Specific goal of an individual or company.

Concerned with




What is to be achieved?

How it is to be achieved?

Time Bound






An aim can be defined as the general statements or sentences that identify the target of a program. And an objective is a more specific target set in order to achieve the goal on a larger front. This write up is an attempt to highlight the differences between and mark the areas that distinguish the two terms, particularly to their characteristics and usage.

A major difference between aims and objectives is in terms of specification. An objective is always as specific as it can be, whereas, an aim as compared to objective can be considered as slightly vague. Aims can be considered as a general statement.

Another difference is in reference with a time frame. Any objective, set for a project or a program, is always accompanied by a time frame. This is not the case with aims. Aims do not contain a time frame within which they need to be achieved. For example, for a project, an aim would be something like, increasing the sales of the company from 20% to 40 %. But an objective would be increasing the sales of the company from 20% to 40% in 4 years. Objectives follow the SMART style of management. Here SMART, refers to target being set in the frame work of being specific, measurable, accurate, reasonable and time is followed. An aim does not have or need not follow the frame work mentioned above.
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