Public Relations in Higher Education

What to Report?

 

News is a social institution and a cultural discourse which exists and 

has meaning only in relation to other institutions and discourses 

operating at the same time. It cannot be understood in isolation from 

them, and the people involved in making the news have to fit their 

activities into a complex social network (Hartley 1982:8-9).

 

In newspaper production, certain institutional imperatives regulate news quests, and 

some of these apply similarly to the production of magazines as well: issues such as 

newsworthiness, space and time (Rock 1973:66).