Public Relations in Higher Education

BIBLIOGRAPHY

  

Interviewees:

 

Dirk Kemp - Director of the Public Affairs Department of the University of Natal, 

Durban and NU Focus editorial committee member.

 

Gillian Rennie - Acting Editor of NU Focus

 

Graham Howe - Editor of Indicator S.A. and NU Focus editorial committee member.

 

Eric Louw - Senior Lecturer at the Centre for Cultural and Media Studies University of 

Natal, Durban.

 

 

Published Sources

 

Bozzoli, B. 1981 The Political Nature of a Ruling Class

 

Capital and Ideology in South Africa 1890-1933 Routledge and Kegan Paul London, 

Boston and Henley.

 

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Cantor, B. 1989 Experts in Action. Inside Public Relations (Second Edition). Longman 

Inc. New York

 

Femia, J.V. 1981 Gramsci's Political Thought. Hegemony, Consciousness and the 

Revolutionary Process. Clarendon Press, Oxford

 

Hall, S. 1981 "Encoding/Decoding" in Culture, Media and Language Hutchinson 

London

 

Hartley, J. 1982 Understanding News. Methuen London

 

Hartley, J. and Fiske, J. 1979 Reading Television. Methuen, London.

 

Jefkins, F. 1982 Public Relations. Heineman, London.

 

Hartshorn, K.1987 "Post-Apartheid Education: The Coming Opportunities" in Critical 

Choices for South African Society December No.4 Institute for the Study of Public 

Policy, University of Cape Town

 

Lodziak, C. 1986 The Power of Television: A Critical Appraisal. Frances Pinter, 

London

 

Malan, J.P. and L'Estrange, J.A. 1981 Public Relations Practice in South Africa (Fourth 

Edition) Juta and Company Ltd.

 

Molotch, H. and Lester, M. 1973 "News as Purposive Behaviour:on the strategic use 

of routine events, accidents and scandals" in Cohen,S and Young,J The Manufacture 

of News. Deviance, Social Problems and the Mass Media Constable, London

 

Nowell-Smith, G. and Hoare, Q. 1971 Antonio Gramsci Selections from Prison 

Notebooks. Lawrence and Wishart London

 

Rock, P.1973 "News as Eternal Recurrence" in Cohen,S and Young,J The Manufacture 

of News. Deviance, Social Problems and the Mass Media Constable, London.

 

Ryans, C.C. and Shanklin, W.L. 1986 Strategic Planning , Marketing and Public 

Relations, and Fundraising in Higher Education: perspectives, readings and 

annotated bibliography The Scarecrow Press Inc., New Jersey

 

Van der Merwe, H.W. and Welsh, D. (Eds) 1977 The Future of the University in 

Southern Africa David Phillip, Cape Town.