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2. Liaison with Providers of Services:
Today, competition has forced the travel agencies to seek linkage or integrate\ion with other corporate 
houses to secure efficient and quality services. Thus, before any form of travel can be sold over the counter to 
a customer, contracts have to be entered into with the providers of various services. These include 
transportation companies, hotel proprietors, the providers of surface transport like motorcars or coaches for 
transfers to and from hotels and for sightseeing, etc., also for general servicing requirements. The work 
carried out under these headings is usually that of the owners or senior employees of agencies concerned. In 
the case of large agency with worldwide branches, the liaison work involves a great deal of coordination with 
the principals. 

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3. Identification of profile of target market
First of all, the travel agency has to select a particular market segment he wants to cater to because possibly one 
cannot serve all kinds of clients effectively. Once a particular market segment or more than one segments is/are 
selected, he has to prepare their profile i.e. what age, sex, income, education, social groups they belong to because 
ultimately there, preference for destination, transport and accommodation and purchasing power depend upon these 
factors. Moreover, a travel agency has to maintaining records about clients’ travel preferences: It’s helpful to use a 
database to track information about clients’ preferences (including transportation seating and hotel smoking vs. 
non-smoking preferences), as well as frequent flier number(s), hotel amenities needs, and other factors you can refer 
back to so you can provide a customized travel experience every time. On the other hand , a successful travel agency 
must researching travel destinations- Regardless of whether you’ve visited a particular destination or not, you’ll need 
to keep up with the changes (both good and bad), attractions and innovations in the most popular tourist areas, as 
well as explore the new ones your clients mention. Of course, the internet has made the process of researching a 
breeze.

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