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Bog'liq
NewMedia

The Walled Garden

  • AOL Time Warner term
  • Disney too
  • Keep users within designated zones for as long as possible ( Winseck, 335)
  • How?
    • By creation of content and service menus, organization of hyperlinks, bias of search engings, network architecture, promotion, content synergies,elimination of bypasses
    • Creation of walled gardens: safe, predictable, branded
    • Eg: Disney assumes role of immigration officer in AOL’s world: if people enter their site, and then leave AOL, contract can be cancelled ( Winseck, 336)

The Information Gap

  • Rest of the World is less than one-tenth on the way to cyberspace
  • Vast continents ( Africa) left out of “global information highway”
  • Rich consumers and those educated elites the first to embrace computers and the Internet
  • Poor, uneducated slow: many countries do not have policies to help individuals(eg. Computers in the home), although do help schools

The Knowledge Gap

  • Information and Knowledge gap is widening: despite mass penetration of the Internet in Canada, still high levels of illiteracy, ( under 25%) relatively low levels of university education ( several points below Europe), and growing child poverty: estimates place one in four to one in three kids below poverty level
  • Structurally higher levels of unemployment, precarious jobs
  • Gendered landscape of technological control

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