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NewMedia

New Media ( Chapter 8 in Text)

History of New Media

  • Since 1970s, but especially 1990s, nations concerned with the “ information highway”
  • Treated the Internet like an 1840s challenge of the telegraph
  • Concern that to remain competitive in a global trading economy, nations needed to “wire up”
  • Provide businesses, workers and consumers access to the Internet for education, retail, entertainment
    • Frontier metaphors often used
    • Essential for economic transformation away from industrial to service/ information economies: the so-called “innovation agenda”
    • In Canada, wired telco/cable providers dominated agenda: wireless only now emerging

Building the Internet

  • Nations regulate telecommunications internationally: agree on bandwidth of electronic transmission, spacing of satellites, sharing of costs/ interconnection
  • Also develop technical standards for interconnection ( IP protocols such as MP3)
  • This is the international standards role of nations, businesses and technical experts in creating a market for technology, and ensuring consumers don’t buy technology which will not work
  • Business play a bigger and bigger role influencing this shadow world of standards: citizens underrepresented
  • But: companies still need states to rule on standards

Definition of New Media

  • Digital communication
  • Used in the production, distribution and reception of communication
  • Involves use of new communication networks: Internet as mass medium

Information Revolution

  • Digitization: using computers to store,manipulate and transmit information in form of speech, text, data, and video more cheaply and faster than every before.
  • Networking: distributed, fast digital networks wired and wireless
  • Convergence: refers to merging of what were three separate industries: telecommunications, computing, and electronics or broadcasting

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