PowerPoint Presentation Other Sources

Content Effects

• Drive to placate advertisers: indirect economic censorship ( Politically Incorrect case during Attack on America)
• Interrupt content: in newspapers, articles are blocked around ads: more ads, shorter news holes; drives the pyramid style of presentation…drive format and medium expectations
• Create high aesthetic standards:4 1.3 million per 15 second ad / Superbowl exceeds even the highest budgets films …shape novelty/innovation/ imitation trends

Ideological Effects

• Advertising defines what is important or desirable
• Draws attention to certain aspects of reality while ignoring others ( Fleras, 171) it is a discourse about ‘reality’
• “Manufacture of Discontent” where the only solution is through Buy Buy Buy
• As a system of persuasion, advertising is propoganda (Fleras, 211)
• Have we become citizens of shopping malls?

Recommended Sources

• Benjamin Singer (1995) “Advertising” A Sociocultural Force” in Communications in Canadian Society, 4th ed., Toronto: Nelson.pp. 123-138,
• Richard Jackson Harris (1999), “Advertising” in A Cognitive Psychology of Mass Communication: 3rd ed., Mahwah NJ: Lawrence Erlbaum Associates, pp. 71-95.
• Leiss, Kline, Jhally: Advertising as Social Communication
• Frank: Liberation Marketing
• Klein : No Logo