Persuasion what is persuasion? Modes of persuasion ethos pathos

PERSUASION
1. WHAT IS PERSUASION?
2. MODES OF PERSUASION
3.ETHOS
4. PATHOS
5.LOGOS
6. CHARISMA IN PERSUASION
.
PERSUASION
persuasion, the process by which a person’s attitudes or behaviour are, without duress, influenced by communications from other people. One’s attitudes and behaviour are also affected by other factors (for example, verbal threats, physical coercion, one’s physiological states). Not all communication is intended to be persuasive; other purposes include informing or entertaining. Persuasion often involves manipulating people, and for this reason many find the exercise distasteful.
ETHOS persuasion can be shown in your speech or writing by sounding fair and demonstrating your expertise or pedigree:
1. ETHOS
Exmaple:
As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
PATHOS means reasoning with your audience, providing them with facts and statistics, or making historical and literal analogies:
2. PATHOS
Exmaple:
Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."
LOGOS can be seen in language that draws out feelings such as pity or anger in an audience:
3. LOGOS
Exmaple:
If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"
Today, charisma helps not just in determining elections, but It is an important part of persuasion
Charisma is the quality of being able to attract, charm and influence those around you. It is usually easy to identify when someone is charismatic. It is, however, often much harder to say exactly what skills or qualities those people have that other, less charismatic, people lack.
CHARISMA IN PERSUASION
THANK YOU