Підручник для студентів старших курсів

3.2.2. There are, however, certain differences of style both on the structural-grammatical and lexical levels.
Structurally feature articles are characterized by:

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  a different size of paragraphs: very short paragraphs, typical of a news report, are unlikely in a feature article, where they are usually rather long;
  
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  rather a wide use of rhetorical questions which would be absolutely unlikely in a news report. Rhetorical questions are usually addressed to the reader in a attempt to make him / her feel involved in a way that would be inappropriate for a news report;
  
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  the use of certain grammatical forms and constructions suggesting spoken English style: e.g. contracted verb forms like it’s, I’ve, he’s etc.;
  
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  the use of a successive Object Subordinate Clause introduced by the conjunction ‘that’ as a separate sentence which sounds more of an afterthought and produces an impression of colloquial speech.
  

3.2.3. Since journalists can usually spend more time on writing a feature article than they can do on news reports, and also, probably, have rather more space at their disposal, they are able to give a freer reign to their own individual stylistic tastes. Hence, rather an extensive use of emotionally-coloured language elements.
In addition to the vocabulary typical of news reports – newspaper clichés and other stereotyped forms of expression – a feature article is characterized by a wide use of:

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  colloquial words and word-combinations;
  
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  slangisms and professionalisms;
  
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  highly emotive and thoroughly evaluative words;
  
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  a deliberate combination of different strata of vocabulary, e.g. colloquial and bookish words, which enhances the emotional effect;
  
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  trite stylistic devices, especially, metaphors and epithets, e.g. a price explosion, crazy policies, international climate;
  
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