Підручник для студентів старших курсів

Note 1. The word ‘tabloid’ was originally and still is used as a trademark in the drug business, and was first applied to news presented in concentrated or compressed form. Later the word came into common use, and now generally refers to newspapers smaller than the usual size.
Note 2. ‘Yellow press’ are sensational publications which cater for the most depraved and vulgar tastes. The yellow press first appeared in the USA late in the 19th century. It was founded by big newspaper proprietors Pulitzer and Hearst. The term ‘yellow press’ had its origin in the yellow ink with which the rival papers of Pulitzer and Hearst decorated their comic series (comic strips). In Britain the first yellow papers were started by Northcliff Rotermere and some other newspaper tycoons.
The quality papers, also called qualities or broadsheets, are more serious publications of a large, broad sheet format which are successful on much smaller circulations than popular papers. Unlike popular papers quality newspapers provide more serious reading matter, concerning themselves with national and international news, informative journalism and editorial commentary upon political, social and economic problems, literature, art, education. They represent the interests of the Government and of major political parties of Britain, being their official or unofficial organs. In contrast to popular papers quality newspapers are more restrained both in their news presentation manner and in their typographical design. Their make-up is also more restrained and sober, their headlines are informative statements, and not editorial yells as in popular papers.
However, it should be borne in mind that basically the popular and the quality press are very closely related to each other.
The most famous British quality national dailies are:
The Times (1785),
The Guardian (1821),
The Daily Telegraph (1855),
The Financial Times (1888),
The Independent (1986).