Philological science

Conclusion
In general, the novels contains a comparative toolkit, plots that correspond to the principles of the comparative aspect, a system of images and social reality. Both works are realistic of general educational value. In the literature of the Turkic peoples, the upbringing of children, the role of parents in the family, including the images of Ikram, Savri and Botirsher in "Mercyfull people" and Sururi bey in Ahmad Lutfi Kazanchi and the son of Mrs. Saodat Tumay, reflected in the images.
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THE IMPORTANCE OF TOURISM ADVERTISING DISCOURSE IN THE DEVELOPMENT OF TOURISM INDUSTRY IN THE SOCIETY
Aziza KHOLBOBOEVA
PhD candidate, Uzbekistan State World Languages University
Abstract
Without advertising it is impossible to imagine the “Tourism Industry”. This article discusses the essential features of tourism advertising discourse, its types, as the most effective tool in the attempts of a tourist enterprise to convey information to its customers, modify their behavior, attract attention to the services offered, create a positive image of the enterprise itself, and show its social significance. Thus, advertising in the tourism industry, as one of the forms of information activities, provides a link between the production and consumption of a tourist product. At the present stage, advertising in the tourism industry has stepped over the narrow framework of the information function, which provides a directed flow of information, and takes on a communicative function. With its help, "feedback" with the market and the consumer is maintained. This allows you to control the promotion of services on the market, create and consolidate a stable system of preferences for the advertised objects with the buyer, and makes adjustments to sales activities. Using the possibilities of targeted influence on the consumer, advertising contributes not only to the formation of demand, but also to its management. Without advertising, there is no opportunity to actively influence the market, to consolidate its position on it.