People's shopping habits depend more on the age group they belong to than any other factors. To what extent do you agree or disagree?

• 
  People's shopping habits depend more on the age group they belong to than any other factors. To what extent do you agree or disagree?
  

It is argued that age is the most determining factor when it comes to buying habits of consumers. I believe that one’s income level, gender and place of residence play a greater role in their shopping habits.

I believe how much a person earns is arguably the main driver behind their shopping habits. In fact, most studies into consumer behavior found that shopping frequency and volume start to grow once people pass a certain level of income threshold, and shopping becomes a fairly affordable activity allowed by higher earnings. This argument can further be illustrated by growing consumerism in the richer countries of the world.

The second most driving variable in the equation of shopping habits, in my view, is gender. There is a deep-seated idea that women shop more often and for longer periods of time than men do. The explanation, so far, lies in the fact that most female shoppers view shopping as a social activity whereas to men it is more of a necessity.

Another factor at work seems to be where one resides, urban or rural area. People in cities tend to shop more frequently since access to shopping facilities is greater there than in villages where people might have to shop every two weeks. Also, rural dwellers are sometimes required to commute large distance to accomplish this chore.

In conclusion, although some people assert that purchasing habits are mostly driven by age, I reiterate that personal income, gender and one’s locality should be perceived to be the primary contributors to these habits.