Pearson New International Edition International pcl tp indd 1

FRONT OFFICE SEMANTICS
Day of:
Short for 
day of arrival. Used as in, “Let’s hold the rates at $100 per night for the 22nd but re-
examine that decision 
day of.”
•
Revenue Manager and DOSM. Ideally, the hotel’s plan for rate positioning is
developed as part of the overall business and marketing plan developed by the
hotel’s DOSM and approved by the general manager. The plan should consider
the hotel’s competitive set, group bookings history, rate resistance as reported
by the property’s in-house reservationists, and the demand forecasts that
include the period of time covered by the plan.