Web site. Still others call the hotel directly to book a reservation. Regardless of
the source, it is critical that the rates encountered
by the guest be identical or,
at least, internally consistent. Rates on a Web site
and all other e-based deliv-
ery systems should be monitored (reviewed) regularly by the hotel’s revenue
manager. If rates are adjusted after
consultation with the FOM, the
informa-
tion must be relayed to the hotel’s in-house reservations staff. This
is true of
rates to be charged for dates far into
the future as well as for day of.
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