Evaluation of Effectiveness
Accurate and useful forecasts are important to all hotels. The hotel business is, how-
ever, often unpredictable; as a result, forecasts that are 100 percent accurate are rare.
Even in properties with consistent sales volume, with an excellent PMS that provides
accurate historical and current data, and with an FOM who effectively monitors
trends, forecasts are likely to be off to some degree. Forecasts that are consistently or
significantly in error, however, will ultimately yield financial or operational difficul-
ties or both. Forecasts that are unrealistically high
•
cause out-of-reach expectations for hotel owners,
•
increase feelings of frustration in staff when forecasted levels are not attained,
•
produce budgeting and spending errors by overstating anticipated revenues,
•
lead to lack of recognition of excellence in other aspects of the FOM’s mana-
gerial decision making because of a focus on forecast shortfalls, and
Do'stlaringiz bilan baham: |