Pearson New International Edition International pcl tp indd 1

Competitive set occupancy percentage
•
Competitive set ADR
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Competitive set RevPar
•
Competitive set percentage change from prior period
•
STR index scores
•
Index change scores
FRONT OFFICE SEMANTICS
Competitive set:
Group of competing hotels to which an individual hotel’s operating performance is
compared. Often referred to as the 
comp set.
STR index:
Comparative measure of a specific hotel’s operating performance.
STR also publishes several reports:
•
Trend report—summarizes monthly room sales for a specific hotel and its
competitive set
•
Monthly STAR—summarizes monthly room sales for the hotel’s local market
•
Daily detail by week—summarizes a hotel’s daily performance by week
•
Daily detail by month—summarizes monthly performance on a by-day basis
•
Weekday/weekend report—summarizes a hotel’s weekday versus weekend
performance
To understand how FOMs use STR reports, let’s review the terms competitive set
and STR index. Assume the Altoona Hotel, which was introduced earlier, achieved
an occupancy rate of 60 percent for a specific month. The FOM wants to know if