Pearson New International Edition International pcl tp indd 1

Discussion Questions:
1. Which of the challenges confronting the lodging industry do you think are most
significant? Why?
2. How do you think the wants, needs, and desires of guests in each segment of
the lodging industry will change, and how will these changes likely affect that
segment of the industry?
3. How, if at all, is an increased use of technology likely to help hoteliers resolve
the most significant challenges that confront them?
The FOM in Action: A Solution
The lodging industry consists of many different
types of properties that are owned and operated in
several different ways, and the properties can be
affiliated with a franchisor’s brand or remain unaf-
filiated. What are the advantages and disadvan-
tages to working for a large lodging organization
and a small one? What are the rewards and risks
of being an entrepreneur and owning one or more
properties?
Lorine, the FOM who was asked these questions
after making a presentation at a postsecondary
school, had been asked these questions before.
Therefore, she was prepared to provide a well-
organized response, which is summarized here.