How Anyone Can Build a pipeline Of

Your Choice 
Picture missing 
“Your choices, not chance, 
determine your destiny.” 
Both Darryl strawberry and Marget O’Donnell had 
a choice. Darryl Strawberry chose buckets.
Margaret O’Donnell chose pipelines.
They made their choices. 
Now it’s your turn to choose. 

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38 
LESSON FOUR 
Leverage: The Power 
Behind the Pipeline 
 
L
everage is an awesome concept – a civilization-
altering concept. 
In fact, without leverage, you wouldn’t be holding 
this book right now! 
Let me explain. 
In 1440, a young German entrepreneur named 
Johannes Gutenberg converted a wine press into the 
world’s first commercial printing press. He printed 
180 copies of the 
Gutenberg Bible
and sold them all 
within a few days. 
Gutenberg’s printing press was an immediate 
success. Within decades, printing presses had 
sprung up all over Europe. By the mid-1600s, there 
One the pipeline was complete, Pablo 
didn’t have to carry buckets anymore.
The water flowed whether he worked or 
not. It flowed while he ate. It flowed 
while he slept. It flowed on the 
weekends while he played. The more the 
water flowed into the village, the more 
the money flowed into Pablo’s pockets! 
___ from 
The Parable of the Pipeline 

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39 
were eight million printed books circulating in 
Europe, which was 10 times the number of books 
that had been produced during the previous 
thousands of years combined! 
Books by Bucket Carriers vs. Publishing 
by Pipeline Builders 
The Gutenberg press shattered the books-by-bucket-
carriers paradigm. Prior to Gutenberg, books were 
hand-copied by scribes and monks. One hand-
written book could take years to produce and were 
so expensive that only royalty could afford them. 
Gutenberg changed all that. With the printing press, 
the printer set the movable type once… and then 
could easily produce thousands of exact copies.
The printing press leveraged the printer’s time and 
money, 
thereby 
dramatically 
increasing 
productivity. 
In the books-by-bucket-carriers model, there’s a 
one-to-one ratio between efforts and results. One 
hour’s effort produces one hour’s result. If it took 
one scribe one day to hand copy one page, then it 
would have taken him 100 days to turn out 100 
pages.