Microsoft Word marketing doc

Forwarding Agents
Forwarding agents are those agents who are employed to collect, forward 
and deliver goods to proper destinations. They are often employed in 
export trade. These agents collect and bring goods to docks, attend to 
customs formalities, arrange for insurance, shipment of goods, etc. on 
behalf of the exporter. They are paid commission by the exporter for the 
services rendered to him. 
d) 
Clearing Agents
Clearing agents are those agents who receive the goods from abroad on 
behalf of the importers at the port of destination, examine their quality 
and quantity and make arrangement for their warehousing, or 
transportation to the places of importers. For the services rendered by 
these agents, the importer pays commission to them. The commission 
the agents charge for their services is very less than those charged by 
other agencies. 
e) 
Auctioners
An auctioner is an intermediary authorised to sell goods at a public 
auction. He is legally the agent of the seller until the goods are taken 

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away by the highest bidder in the auction. Once the bidding is over, he 
becomes an agent of both the buyer and seller for completing the sale. 
For the purpose of auctioning, the auctioner assembles goods from 
intending seller, displays them for prospective customers, invites offers 
for sale and sells the goods to the highest bidder. An auctioner is 
expected to sell for cash, otherwise, he personally becomes liable for 
losses suffered due to the delivery of goods at credit. 
f) 
Factors
A factor is an agent employed to sell goods or merchandise consigned or 
delivered to him by or for his principal for a compensation. Thus a 
factor is a mercantile agent whose ordinary business is to sell goods 
given under his possession or control by his principle. He deals the 
transactions on his own name rather than in the name of his principal.
Many factors finance their principals by making immediate payment on 
receiving the goods from them. Factors sell the goods at such a time and 
price as he thinks best for his principal.