Microsoft Word marketing doc

No Credit Sales
In super markets goods are sold on cash basis only. It doesn’t entertain 
any credit sales. 
e) 
Low Prices
It provides goods at cheaper rates, since operational expenses are 
relatively low when compare with departmental stores. 
f) 
Packaging
Since sales-man are not used for effecting sales, packaging is done 
effectively to safeguard the contents, to indicate the price, weight etc. 
Advantages of Super Markets 
The advantages of Super Markets are as follows : 
a) 
Larger Sales
It stocks a variety of items under one roof which facilitates increase in 
sales. 
b) 
Impulse Buying 
The Product display acts as motivation to buy the product. 

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c) 
Saving in Costs
Labour costs are saved since the sales-man are not used in stores to effect 
the sales. 
d) 
Margin on Non-food items
High margin of profit on non-food items is leading to increase the 
average margin of profit of the super markets. 
e) 
Increased Efficiency
Increased sales and elimination of sales services is resulting in increased 
efficiency of super markets. 
f) 
Location of Stores
Super Markets are located at a place where parking space is adequately 
available and area covered is sufficiently large to provide and for the 
display of wide varieties of goods. 
g) 
Reduces Time in Shopping
It reduces shopping time and eliminates the queues since salesmen 
services are not required and all the goods are within the reach of the 
customers. 
h) 
Lower Prices
It charges low prices compared to other retail business units, because of 
low operational costs. 
i)