Microsoft Word marketing doc

Provide no Services
It doesn’t provide any services to the consumers like after sales service, 
recreation, delivery of goods, return of goods etc., as avilabile in 
departmental stores. 
i) 
Limited Customers
The number of customers are limited as this store depends mostly on its 
members. Non-member customers are very few, with the result 
expansion of the business is unimaginable. 
Super Markets 
Super Markets are also to be called as Super Bazars and self-service 
stores. The first Super Market was started in the USA during the period of 
economic depression of 1930’s. Philips and Duncan defines a super market as 
“a departmentalised retail store usually handling a variety of merchants and in 
which the sale of food, much of which is on a self service, plays a major role”.
The Dictionary of Business and Finance describes super market as ‘large retail 
stores selling a wide variety consumer goods, particularly food and small 
articles of house hold requirements’. 
The super market retail organizations have started growing up in India 
also. In Andhra Pradesh, Supermarkets are also called as Janata Bazars, 
Kalpalatha Stores etc. 

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Features of Super Markets 
The important features of Super market are as follows 
a) 
Wide Variety of Goods
It deals with a wide variety of goods under one roof. Numerous varieties 
of good product like vegetables fruits, meat, bakery products, dairy 
products, and other essential goods are made available at one place. 
b) 
Organisation
It is organised on departmental basis. Goods are arranged in different 
sections for their easy identification. 
c) 
Self Service
Here the customer collects various items selected from the shelves of 
different sections and makes his own arrangement to carry goods to his 
home. 
d)