Benjamin franklin and albert einstein, this is the exclusive biography of steve jobs

Here Comes the Sun
There were a few things that needed to be resolved for the career of Steve Jobs to be complete. 
Among them was an end to the Thirty Years’ War with the band he loved, the Beatles. In 2007 
Apple had settled its trademark battle with Apple Corps, the holding company of the Beatles, 
which had first sued the fledgling computer company over use of the name in 1978. But that still 
did not get the Beatles into the iTunes Store. The band was the last major holdout, primarily 
because it had not resolved with EMI music, which owned most of its songs, how to handle the 
digital rights.
By the summer of 2010 the Beatles and EMI had sorted things out, and a four-person summit 
was held in the boardroom in Cupertino. Jobs and his vice president for the iTunes Store, Eddy 
Cue, played host to Jeff Jones, who managed the Beatles’ interests, and Roger Faxon, the chief of 
EMI music. Now that the Beatles were ready to go digital, what could Apple offer to make that 
milestone special? Jobs had been anticipating this day for a long time. In fact he and his 
advertising team, Lee Clow and James Vincent, had mocked up some ads and commercials three 
years earlier when strategizing on how to lure the Beatles on board.
“Steve and I thought about all the things that we could possibly do,” Cue recalled. That 
included taking over the front page of the iTunes Store, buying billboards featuring the best 
photographs of the band, and running a series of television ads in classic Apple style. The topper 
was offering a $149 box set that included all thirteen Beatles studio albums, the two-volume “Past 
Masters” collection, and a nostalgia-inducing video of the 1964 Washington Coliseum concert.
Once they reached an agreement in principle, Jobs personally helped choose the photographs 
for the ads. Each commercial ended with a still black-and-white shot of Paul McCartney and John 
Lennon, young and smiling, in a recording studio looking down at a piece of music. It evoked the 
old photographs of Jobs and Wozniak looking at an Apple circuit board. “Getting the Beatles on 
iTunes was the culmination of why we got into the music business,” said Cue.

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