Tourism, Security and Safety From Theory to Practice

Concept Definitions
Tour operator
An economic entity which, by uniting the services of different
providers, creates and organizes inclusive tours in its own name and its own account, for
yet unknown buyers, and by doing so continuously realizes its main source of income.
Induced image
An image created from the strategic promotion directly by a desti-
nation and/or businesses.
Organic image
An image created by mass media and other ostensibly unbiased
sources of information.
Review Questions
1. Explain why tour operators assess destination safety more critically than an
individual would.
2. Explain the factors influencing the crisis behavior of tour operators toward
tourism destinations.
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3. Who should be involved in handling the crisis in a tourism destination and why?
4. Explain why rebuilding of the destination image should first start with organic
images.
5. Why does the study claim that a country affected by crises cannot count on full
recognition in the main generating markets until the main and respected tour
operators dominating these markets return to the receiving market?
Note
1
This chapter was previously published as: Cavlek, N. (2002). Tour operators and
destination safety. 
Annals of Tourism Research,
29(2), 478–496.
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