Эргашходжаева ш. Д

Chapter 2
Innovative marketing is as a means of enhancing the business 
entities performance......................................................................
24 
2.1. Specific features of innovative marketing.......................................... 
24 
2.2. Organization of providing the innovative services is as a vital part of 
innovative marketing......................................................................... 
28 
2.3. Formation of innovative marketing technologies in today’s 
competitive environment ................................................................... 
33 
Chapter 3 The process of creation, evaluation and positioning of a new 
product........................................................................................... 
38 
3.1. Innovative risk assessment................................................................. 
38 
3.2. Analysis of innovation success (progress) and manufacturing 
process................................................................................................ 
45 
3.3. Quality strategy................................................................................ 
51 
Chapter 4
Pricing for innovative product....................................................
57 
4.1. Pricing and its stages ........................................................................ 
57 
4.2. Price for innovative product.............................................................. 
60 
4.3. Optimal pricing for innovative product.............................................. 
62 
4.4. Innovative risks, pricing structure for innovation and pricing analysis. 68 
Chapter 5
Theory of brand concept in the system of innovative 
marketing..........................................................................................