Facilitation Guide for Effective Conflict

Practice in finding a win-win solution - External conflict 1
In the case of the two business partners, this is how we constructed the Cloud.
If we shift the focus on the needs this is what we are trying to achieve:
How can Mr. A, the printer, make a profit (more money) and Mr. B, develop business through 
buying new equipment (not have extra expenditure so he could spend the money buying 
equipment instead of paying higher prices)? 
Some of the answers the participants of CooperaTiVa suggested in their training were:
For Mr. A not to increase the price, but to decrease the costs of his printing, through 
such ways as using fewer colors, no high-gloss paper, etc., so that he would still 
make a profit
For Mr. A not to increase the price for Mr. B, but for Mr. B to introduce a few new 
clients to the printer to whom Mr. A. could charge higher prices 
Mr. A to increase the price but to let Mr. B pay in a few installments so that he could 
invest money into equipment, make money and then pay the rest to the printer. 
COMMON GOAL
WANTS 
NEEDS 
To keep good 
business relationship
To make profit
To increase the price 
of printing leaflets
To develop business 
through buying new 
equipment
For the price of printing 
leaflets to remain the 
same.
Mr. A, Printer
Mr. B, Client

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Practice in finding a win-win solution - External conflict 2
In the case of the conflict between the patient and the doctor, the need of the patient was to 
feel safe and the need of the doctor to be professional. 
What can be a win-win situation here?
Perhaps the doctor can say to the patient: “I guess you must have used this medi-
cine before and experienced that it helped you. Just to be on the safe side, let me 
examine you and see whether we can use the same medicine again or whether 
something else could work better this time.”
It is most likely that the majority of patients decide to trust the doctor if he approached the 
situation in this way.
Most often, the solution to the problem is not some huge, revolutionary idea. When con-
structing the Cloud, it is the process of cause-and-effect logic that is the key. It is using this 
logic of connecting cause and effect that structures our thinking in such a way that we could 
easily come up with a solution. It is not always absolutely necessary to find a solution to every 
problem when using the Cloud. What is important is to develop a way of looking at situations 
from different point of view and communicate with others in such a way that recognizes an 
understanding of their needs, as well as a willingness to find a solution that will satisfy both 
our needs. Sometimes, just that in itself is enough for the conflict to disappear.