Social Media Marketing Strategies Used by Small Retail Businesses

The main research question is: 
What social media marketing strategies do small 
business retailers use to engage customers? In this qualitative multiple-case study, the 
interview will contain 10 open-ended questions to gain insights from experienced small 
business retailers in San Antonio, Texas. 
 
Selecting participants: 
The researcher will contact participants by telephone or e-mail. 
 
Setting place and time for interview: 
Interviews will take place at an agreed upon 
location between the researcher and participant. 
 
Explanation of research study: 
The researcher will go over the purpose of the study, 
obtain consent from the participant, and provide a consent form to each participant. 
 
Recording the interview: 
The researcher will record each interview. The researcher will 
mail a thank-you card to each participant one day after the interview. 
 
Transcription of interview: 
The researcher will transcribe the recorded interview of 
each participant. The participants will receive a copy of the transcription and 
interpretation of their interview. 
 
Member checking: 
The researcher will contact each participant by e-mail or telephone 
to confirm accuracy of the transcription. 
 
Follow-up questions: 
The researcher will ask any follow-up questions determinant on 
quality and importance of responses. 

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Document Outline

• Walden University
• ScholarWorks
  • 2018
• Social Media Marketing Strategies Used by Small Retail Businesses
  • Rochelle Shivon Jordan
• APA 6_DBA_Doc_Study_Template